The menu with the font

This example can be found at Viva fine foods & bakery. I stop in occasionally when en route to the Vancouver Museum. Tasty breakfast pastries & coffee, nice staff, but unfortunately a perpetrator of font crime.

I’m trying to figure out the usage of papyrus here as Viva’s logo is a serif font. My inclination is to think that the designer used it to mean “ethnic” in some way, but I’m hesitant because I can’t really see any additional graphics that would point to it. I’m tempted to say that the use of papyrus here is supposed to indicate “hand made.” I’ve seen it used that way in Mexico for a Children’s festival or something about a year ago and is part of the inspiration for tracking the usage of this damned font.