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	<title>neoplasticutopia &#187; label</title>
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		<title>Huxley&#8217;s Home Brew</title>
		<link>http://neoplasticutopia.com/2009/10/28/huxleys-home-brew/</link>
		<comments>http://neoplasticutopia.com/2009/10/28/huxleys-home-brew/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 16:41:25 +0000</pubDate>
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				<category><![CDATA[graphic design]]></category>
		<category><![CDATA[aldous huxley]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[cap]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[label]]></category>

		<guid isPermaLink="false">http://neoplasticutopia.com/?p=208</guid>
		<description><![CDATA[For Rich&#8217;s birthday I decided to create a beer brand and label for the home brew that he&#8217;s been cooking up since the summer. The first batch was named after our softball team, the Re-Ups, but we all agreed that the beer should be its own thing. I batted a couple of ideas about and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a rel="attachment wp-att-205" href="http://neoplasticutopia.com/portfolio/huxley-label-ipa-bravenewbeer/"><img class="aligncenter size-full wp-image-205" title="Huxley label IPA bravenewbeer" src="http://neoplasticutopia.com/wp-content/uploads/2009/09/Huxley-label-IPA-bravenewbeer.png" alt="Huxley label IPA bravenewbeer" width="450" height="331" /></a></p>
<div id="attachment_204" class="wp-caption aligncenter" style="width: 425px"><a rel="attachment wp-att-204" href="http://neoplasticutopia.com/portfolio/huxleys-cap/"><img class="size-full wp-image-204  " title="huxley's cap" src="http://neoplasticutopia.com/wp-content/uploads/2009/09/huxleys-cap.png" alt="The Beer Cap" width="415" height="410" /></a><p class="wp-caption-text">The Beer Cap</p></div>
<p>For Rich&#8217;s birthday I decided to create a beer brand and label for the home brew that he&#8217;s been cooking up since the summer. The first batch was named after our softball team, the Re-Ups, but we all agreed that the beer should be its own thing. I batted a couple of ideas about and settled on the name Huxley&#8217;s Home Brew in honour of Aldous Huxley and Rich&#8217;s Dad who is a Huxley scholar. I also thought about calling it Lamey&#8217;s Mill Brewery after the street that Rich lives on and even designed labels and caps for that name, however, I had an idea that Rich would prefer Huxley&#8217;s because of the reference and because it was important to refer to the home brew since the beer is actually brewed in a closet in his apartment. So, Huxley&#8217;s it is.</p>
<p>I also made up a flash timer that tells when the next batch is done, so <a title="brave new beer" href="http://neoplasticutopia.com/huxleys/bravenewbeer.swf">let the countdown begin!</a></p>
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