This animated history of LEGO is fantastic and weirdly feels like it stepped out of the Pixar universe. The shift from wooden toys to plastic bricks interestingly parallel’s Nintendo’s shift away from cards into toys, and eventually electronics. Bricks and bytes are mashed together in my head because of Douglas Coupland’s Microserfs and I can’t help but think how significant LEGO has turned out to be in our increasingly digital world. It’s almost like we were prepared for the jaggy edges of pixels through LEGO.

I’d be curious to know what LEGO thinks of Minecraft since the video game a suped-up version of LEGO’s systemic approach that pushes the notion of free creation into concepts like the post-scarcity economy.

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