I found this example by my office when getting lunch. I showed the picture to Michelle who said she liked the use of papyrus in this instance. Michelle particularly liked the swirl for the “o” & wasn’t about to join me in ranting. Papyrus, you win that round.

However, it’s my blog & I’m here for the rants. I find this use of papyrus fascinating because it’s evidence of how designers are using it to also indicate “Asian” & at the very least somethig vaguely ethnic. You know one of those places where the people are olive coloured and the cuisine uses spices. Of some sort. I see visions of peasants & goats.

I wish Edward Siad were alive because this sign would be an interesting case of orientalism & othering. Orientalism isn’t even a fair term because Egypt has never really been viewed as part of the orient as has always been a distinct place due to its rich history & monumental accomplishments. This is perhaps the reason that the abuse of this font has gotten me all worked up. I really can’t handle how a font that is so culturally specific is being used to signify almost anything.

No Comments on “Asian Papyrus”

You can track this conversation through its atom feed.

No one has commented on this entry yet.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>